Jonny's Guide to Agadir

Sat, 02 May 2026 11:00:16 -0700

There's a quieter, more elegant Agadir that doesn't get nearly enough credit. The city has a small constellation of properly run rooms — a beach bar at sunset, a serious jazz club, a sophisticated cocktail bar inside a French bistro, a hotel with a cabaret over the pool, and a new fine-dining theatre that has, this year, raised the whole tenor of an Agadir evening. I've spent great evenings in all of them. I want to take you through them properly, because they deserve it.

A note before we start. Morocco is a Muslim country, and alcohol is served in licensed hotels, dedicated bars and a handful of specific restaurants. What that means in practice is that Agadir's drinking culture is concentrated in a small number of carefully run rooms, each of which has earned its licence through quality and care. The curation is one of the city's quiet strengths. There aren't many places — and the good ones are very good indeed.

Nazka - by Buddha Bar - The View Hotel

For: sunset, the long view, a slow first drink.

The beach bar with the view that gave the hotel its name. The View opens in the late afternoon and stays open until late — and the view is the whole Bay of Agadir, the long curve of beach, the cliff at Oufella with Allah · Al-Watan · Al-Malik — God, Country, King — glowing white above the bay, and the lights of the city coming up one by one as the sky turns.

What they've got right is the timing. You come at around five. You order a drink. The sun does what it's meant to do. The staff know...Read More

Welcome To Morocco - The Musical

Jonny's Guide to Agadir